Betty’s Burgers & Concrete Co.
Social Media Management / Digital Direction / Photography + Content Production.
Betty’s Burgers & Concrete Co. is a classic 1960’s inspired burger shack serving the freshest, juiciest and most mouth-watering burgers in Australia.
AMERCEI.STUDIO began working with Betty’s Burgers in 2014 prior to the launch of their original flagship restaurant in Hastings St, Noosa Heads.
The initial brief consisted of the following three main objectives;
#1 – Establish, Manage and Direct, Betty’s Burgers & Concrete Co’s entire social media + digital presence/strategy.
#2 – Develop a recognizable + consistent brand voice across all media channels, while accurately reflecting BB&Co.’s company ethos.
#3 – Position Betty’s Burgers as a nation-wide frontrunner on Instagram + Facebook within the Hospitality Industry.
Since 2014, Betty’s Burgers & Concrete Co.’s has developed into the fastest growing Burger-chain in Australia.
Amassing a cult-like following, with frequent lineups for burgers spanning hundreds of meters long, Social media accounts boasting 100k followers combined, 19 restaurants now opened across Queensland, New South Wales, South Australia and Victoria and countless awards/ rave reviews from critics and foodies alike.
Concluding our business together in Oct 2018. Not only did we achieve outstanding results, far exceeding the expectations of BB&Co. We provided these industry leading results organically without any social media advertising budget provided..