The Future of Play-to-Earn Gaming.

LUDUFI is a Blockchain Gaming platform with NFT lending and GameFi infrastructure for Guilds, Gamers and Investors.

LUDUFI contracted our services 3 months into the project’s inception. We undertook the responsibilities of Creative Direction + UI/UX Design.

The Blockchain gaming / Play-to-Earn sector was brand new at the time, therefore design standards / established themes for the Industry had not yet been set.

After we received 2 subpar attempts at our brief from top design studios, I took it upon myself to create the branding + UI/UX experience we had imagined, in turn setting the P2E gaming standard. Combining user-friendly minimalism, with futuristic ideals enabled me to create a truly 1/1 platform for desktop + mobile.


  • Creative Direction
  • UI/UX Design
  • Brand Strategy