The Future of Play-to-Earn Gaming.
LUDUFI is a Blockchain Gaming platform with NFT lending and GameFi infrastructure for Guilds, Gamers and Investors.
LUDUFI contracted our services 3 months into the project’s inception. We undertook the responsibilities of Creative Direction + UI/UX Design.
The Blockchain gaming / Play-to-Earn sector was brand new at the time, therefore design standards / established themes for the Industry had not yet been set.
After we received 2 subpar attempts at our brief from top design studios, I took it upon myself to create the branding + UI/UX experience we had imagined, in turn setting the P2E gaming standard. Combining user-friendly minimalism, with futuristic ideals enabled me to create a truly 1/1 platform for desktop + mobile.
- Creative Direction
- UI/UX Design
- Brand Strategy
Few snippets from our 20-page pitchdeck we used to successfully secure VC funding.
I drew inspiration from forward-thinking visuals in Cyberpunk, Bladerunner, Ex Machina + The Matrix & various anime films.
WEBSITE UI/UX DESIGN
Included 2 pages of LUDUFI's Website platform UI/UX design which I designed from scratch. I provided assistance to our Web Developer to ensure all site animations were consistent with my concepts/designs.
AMT TOOL UI/UX DESIGN
Included 2 screens of Asset Management which was designed completely from scratch with all functionality/features requested. Completed over 20+ page designs/instances.