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BETTY’S BURGERS & CONCRETE CO.

Social Media Management / Digital Direction / Photography + Content Production.

AMERCEI.STUDIO® began working with Betty’s Burgers in 2014 prior to the launch of their
original flagship restaurant in Hastings St, Noosa Heads.

The initial brief consisted of the following three main objectives;

#1 – Establish, Manage and Direct, BB&Co’s social media + digital presence/strategy.

#2 – Develop a recognizable + consistent brand voice across all media channels,
which accurately reflects BB&Co.’s company ethos.

#3 – Position Betty’s Burgers as a nation-wide frontrunner on Instagram + Facebook
in the Australian Hospitality Industry.

Since 2014, Betty’s Burgers & Concrete Co.’s has developed into the fastest growing restaurant chain in Australia. Amassing a cult-like following, with frequent lineups for burgers spanning hundreds of meters long, Social media accounts boasting 100k+followers combined, 19 restaurants now opened across Queensland, New South Wales, South Australia and Victoria + countless awards/rave reviews from critics and foodies alike.

Concluding our business together in Oct 2018. AMERCEI.STUDIO achieved outstanding results, far exceeding the expectations of BB&Co. David Hales – BB&Co Founder cited a major part of their success was attributed to their ‘strong social media presence. We provided these industry leading results organically without any social media advertising budget provided…

- CASE STUDY